Who Are We


Nelson L. Griswold

Founder & President

Nelson Griswold is the employee benefit industry’s premier agency growth strategist. A recognized authority on consultative selling and cross-selling, he consults on growth strategies with some of the industry’s top benefits firms and leading carriers & vendors.

A highly-regarded thought leader, he writes a monthly column for Employee Benefit Adviser magazine and is a popular keynote speaker at industry events.

Scott Cantrell


Scott Cantrell is one of the insurance industry’s leading marketing & practice management consultants. He is a top expert in direct marketing strategies that that can be held accountable for results and ROI.

With his partner, Nelson Griswold, Scott has created an influential national network of some of the nation’s most progressive employee benefits firms.

Faith Lester

Practice Leader, HR Consulting Practice

Faith Lester has almost over 25 years’ experience managing surgery practices with annual revenues of $10-$40 million. Her expertise covers all aspects of Human Resources & Operations – including hiring, client service, workflows & processes, finance, and personnel development – as well as client experience and company culture.

Discover the Secrets of Agency Hyper-Growth in This FREE REPORT…

GET THE INSIDE STORY of how one agency leader grew his benefits firm 55% and was named “Benefit Adviser of the Year”…

Imagine being able to drive consistent organic growth in your own firm and remain RELEVANT, stay INDEPENDENT, become more PROFITABLE, and position yourself for even greater GROWTH….

That’s precisely what The Olson Group’s Tim Olson did to become Employee Benefit Adviser magazine’s 2015 “Benefit Adviser of the Year.”

Today, we’re giving you the opportunity to discover the same proven methods for growth that Tim Olson implemented to experience such dramatic and lucrative growth in a new report from agency growth experts, Nelson Griswold & Scott Cantrell.

Here’s just a taste what you’ll discover in this powerful report:

  • The four areas critical to your firm’s ability to grow organically
  • Case study of a firm that generated $300K of new revenue in just 8 months
  • And the story behind the 2015 “Benefit Adviser of the Year,” Tim Olson